YouGov | What The World Thinks

Thailand’s Most Talked-About Brand: May 2022

Which brand in Thailand saw the largest spike in consumers who are talking about it?

Japan reopens to holidaymakers: Who in Thailand is most likely to visit and where to advertise?

Explore Japan travel sentiments across different age groups in Thailand and the best media channels to advertise in.

APAC Biggest Brand Movers – April 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Thailand’s Most Talked-About Brands: April 2022

Here are the brands in Thailand which saw the largest spike in consumers who are talking about them in Apr

Over half of those in Thailand say the nation will top the SEA Games medal tally

When it comes to sporting interest, residents are most keen on following football, volleyball, badminton, and martial arts

Sharing streaming account log-ins: how do consumer views across APAC differ?

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

Thai Twitter users mostly excited about the platform’s acquisition by Elon Musk

More think the potential removal of moderation would facilitate healthy debates, rather than propagate hate speech and misinformation

Do eco-labels influence the purchase decisions of consumers in Thailand?

Are consumers in Thailand keen to switch brands or pay more for eco-labelled products?

Eco-labels in Thailand: How aware are consumers of these green certification marks?

How well do consumers in Thailand recognise various eco-labels?

Thailand’s best Dining and Quick Service Restaurants in 2022

Here are Thailand's top 10 casual dining brands in 2022

Despite pandemic worries, majority of people in Thailand intend to celebrate Songkran this year

Although water splashing is prohibited, majority still expect to participate in smaller scale, traditional festivities, while taking precautions to guard against Covid-19

Toyota tops YouGov’s Automotive & Mobility Rankings in Thailand for the second year running

New data from YouGov identifies the brands which Thai residents perceive as having the highest overall brand health over the past year

Almost half of Thai people who are aware of cryptocurrencies own them too

Most see investment as the greatest benefit of the digital currency, rather than utility

Marijuana merchandise: Are Thai consumers keen to buy cannabis products?

As Thailand decriminalises cannabis, how interested are Thai consumers in buying ganja-based products?

APAC Biggest Brand Movers – February 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

What destinations do women in APAC want to visit for their next holiday?

Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked

YouTube tops YouGov’s Best Buzz Rankings in Thailand for the third year running

Social media thrives in The Land of Smiles, with two of the three most talked about brands being social platforms

YouGov Best Buzz Rankings 2021 Thailand

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

APAC Biggest Brand Movers - December 2021

YouGov releases its first Biggest Brand Movers for APAC markets.

The growing trend of plant-based meat products in Thailand

YouGov data looks at the growing trend of plant-based meat products in Thailand and Thais' attitudes towards this new type of meat.

Best Brand Rankings 2021 Thailand

YouGov analysis reveals YouTube as the best ranked brand amongst consumers in Thailand. The rankings are based on the Index score from YouGov BrandIndex, ...

YouGov Retail Rankings 2021 Thailand

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

Nivea and Mama top YouGov’s FMCG/CPG Rankings 2021 in Thailand

The rankings reveal the FMCG brands that enjoy the best brand health among Thais The FMCG rankings in Thailand are divided into two sub-categories: ...