YouGov | What The World Thinks

Thai millennials favour brands that cater to convenience

Facebook still the most positively talked about brand amongst 18 to 34 year olds.

Facebook is the most positively perceived brand in Thailand

Facebook again tops YouGov BrandIndex’s annual brand health rankings for Thailand. In a list featuring a large number of global brands, the social network ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

62% of social media users would let brands sponsor their photos

YouGov finds many Thais would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

42% of Thai believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 91% of Thais think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

Two fifths of Thai consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Briefs are the underwear of choice among both men and women

YouGov research reveals a dramatic mismatch between what each gender prefers and what people actually wear

Fast fashion: 40% of Thais have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Thailand

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

4 in 10 Thais have used internet dating

Half of millennials have used an internet dating service or app at some point – while BeeTalk is the highest scoring service in both ...

David Beckham scores for AIA

This month, AIA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...

Millennials feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

Two-thirds of Thais believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

90% of Thai women who have suffered from period pain say it has affected their ability to work

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

September’s most successful ad – Uniqlo

This month, Uniqlo is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

August’s most successful ad – Bar B Q Plaza

This month, barbeque chain Bar B Q Plaza is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...