YouGov | What The World Thinks

Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

Quarterly Report: Domino's

As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

Qoo10’s ambitions look to build on strong base

BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets

Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...

Quarterly Report: Yum China Holdings

Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...

Who are the laziest people in APAC?

Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...

Nearly half of APAC residents believe children’s toys are too gendered

The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...

How to avoid annoying people on public transport

Attention public transport users! YouGov’s latest research reveals which traits people find to be the most annoying when using public transport. Read on to ...

Our fresh election methodology can benefit your organisation

As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did. We said at ...

Over 70% of APAC Respondents Think Life Should Be Fair

'Life isn't fair' was a retort many of us threw out to our families as we were growing up. YouGov, the world’s leading online ...

Millennial travelers look for individualised, cultural experiences

New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.

Being a mum is never easy. Over half of the APAC respondents think it is even harder today!

Gender equality and women’s empowerment has been encouraged for decades. As society changes, we see more and more women holding senior positions in companies, ...

75% of APAC respondents think a mother’s right to breastfeed in public should be protected by law

Across most of America and Europe, a mothers’ right to breastfeed in public places is protected by law. Companies there can even be fined ...

Almost 90% of Thai respondents say they trust banks

Across the world there are huge differences in perceptions of trust and respect for banks. To investigate how consumers’ attitude towards banks differs across ...

42% of APAC respondents are interested in making in-flight VoIP calls in the future

Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...

Almost half of APAC respondents think it's not okay to wear socks with sandals

Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...

Will Amazon be welcomed by Singapore’s shoppers?

With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...

Two in five APAC respondents think commercial space flight will be possible after 2025

Technologies bring us convenience and improve our standard of living. In the past decade, we saw lots of advancements that we probably never thought ...

Oscars nominations influence just 12% of cinemagoers

It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...

The fallout from Ford’s withdrawal from Indonesia one year on

It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...

Almost 40% of APAC respondents have already broken their New Year’s resolutions in February

YouGov research finds that as much as 96% of APAC respondents have made vows to themselves for 2017. While saving resolution is the most ...

Despite the m-commerce hype just 15% of APAC consumers used apps to buy apparel in the past year

New YouGov research reveals 39% of consumers believe retailers will close physical stores as online shopping becomes more popular