YouGov | What The World Thinks

YouTube, Facebook and 7-Eleven top Thailand’s 2020 Women’s Rankings

Brands showing the biggest boost in overall impression among female consumers include Shopee, Krung Thai and Shopback

YouGov Ad of the Month – Thailand: Kit Kat

This month, chocolate brand Kit Kat is the brand that has achieved the highest uplift in its Ad Awareness over the past month.
How do attitudes to coronavirus differ across the world?

Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat
Digital brands rule YouGov’s annual Thailand Buzz Rankings

YouTube takes the top spot for the third year running
Netflix and LINE most recommended brand amongst Thais

Examining the most recommended brands in Thailand
Half of Thais work in jobs unrelated to their degrees

Almost all graduates find their degrees ‘very useful’
Facebook emerges again as top brand amongst young Thais

The best discussed brands amongst Thais aged 18 to 34.
International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West
One in five Thais have experienced sexual harassment

Under half of sexual harassment incidents go unreported
Thai parents split on criminalising corporal punishment

Eight in ten use corporal punishment on their own children
Thais spend over a quarter of their day on social media

Revealing Thai social media usage and habits
Facebook is the brand Thais would be proudest to work for

Facebook is the brand that Thais would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which brands ...
Two in five Thais believe their jobs are at risk from robots

Robots and automation are on the rise, and two in five (38%) Thais believe that robots could replace them at work, the latest YouGov ...
Over half of Thais use plastic straws daily

Thais think consumers have biggest role to play in reducing plastic waste
LINE best perceived brand among Thai women

LINE tops YouGov’s annual list of the best rated brands among women. The analysis from YouGov Plan & Track shows which brands that have ...
Three in five Thais support same-sex civil partnerships

Support varies depending on gender, age, income, and the education level
YouTube tops YouGov’s annual BrandIndex Buzz rankings in Thailand

Video sharing platform YouTube is the brand Thais have heard most positive things about in last year, YouGov’s annual BrandIndex Buzz rankings show.
One in three Thais not getting enough sleep

Older Thais get less shut-eye, and richer Thais have poorer quality of sleep
LINE most recommended brand among Thais

LINE has the strongest brand advocates among Thai consumers, new analysis from YouGov BrandIndex reveals.
Thai millennials favour brands that cater to convenience

Facebook still the most positively talked about brand amongst 18 to 34 year olds.
Facebook is the most positively perceived brand in Thailand

Facebook again tops YouGov BrandIndex’s annual brand health rankings for Thailand. In a list featuring a large number of global brands, the social network ...
Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
62% of social media users would let brands sponsor their photos

YouGov finds many Thais would allow brands they like to use them for advertising in unusual and personal ways
No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
42% of Thai believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 91% of Thais think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...