YouGov | What The World Thinks

Half of Thais work in jobs unrelated to their degrees

Almost all graduates find their degrees ‘very useful’

Facebook emerges again as top brand amongst young Thais

The best discussed brands amongst Thais aged 18 to 34.

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

One in five Thais have experienced sexual harassment

Under half of sexual harassment incidents go unreported

Thai parents split on criminalising corporal punishment

Eight in ten use corporal punishment on their own children

Thais spend over a quarter of their day on social media

Revealing Thai social media usage and habits

Facebook is the brand Thais would be proudest to work for

Facebook is the brand that Thais would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which brands ...

Two in five Thais believe their jobs are at risk from robots

Robots and automation are on the rise, and two in five (38%) Thais believe that robots could replace them at work, the latest YouGov ...

Over half of Thais use plastic straws daily

Thais think consumers have biggest role to play in reducing plastic waste

LINE best perceived brand among Thai women

LINE tops YouGov’s annual list of the best rated brands among women. The analysis from YouGov Plan & Track shows which brands that have ...

Three in five Thais support same-sex civil partnerships

Support varies depending on gender, age, income, and the education level

YouTube tops YouGov’s annual BrandIndex Buzz rankings in Thailand

Video sharing platform YouTube is the brand Thais have heard most positive things about in last year, YouGov’s annual BrandIndex Buzz rankings show.

One in three Thais not getting enough sleep

Older Thais get less shut-eye, and richer Thais have poorer quality of sleep

LINE most recommended brand among Thais

LINE has the strongest brand advocates among Thai consumers, new analysis from YouGov BrandIndex reveals.

Thai millennials favour brands that cater to convenience

Facebook still the most positively talked about brand amongst 18 to 34 year olds.

Facebook is the most positively perceived brand in Thailand

Facebook again tops YouGov BrandIndex’s annual brand health rankings for Thailand. In a list featuring a large number of global brands, the social network ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

62% of social media users would let brands sponsor their photos

YouGov finds many Thais would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

42% of Thai believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 91% of Thais think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

Two fifths of Thai consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Briefs are the underwear of choice among both men and women

YouGov research reveals a dramatic mismatch between what each gender prefers and what people actually wear

Fast fashion: 40% of Thais have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Thailand

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...