YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their anger following adverse headlines. It shows ...
YouGov research reveals a dramatic mismatch between what each gender prefers and what people actually wear
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Thailand
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
Half of millennials have used an internet dating service or app at some point – while BeeTalk is the highest scoring service in both ...
This month, AIA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...