David Beckham scores for AIA
This month, AIA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in the past two weeks) in Thailand.
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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90% of Thai women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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68% of APAC residents believe there is a problem with fake news on digital platforms
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed
New YouGov research also reveals that attitudes to gender are generational
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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95% of APAC residents support new measures to tackle obesity
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
