Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from ...
The rankings reveal the FMCG brands that enjoy the best brand health among Thais The FMCG rankings in Thailand are divided into two sub-categories: ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
YouGov's recent study captured the current behaviour of Thai people during the fourth COVID-19 wave to understand their preferred activities during the lockdown, grocery ...
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
YouGov's recent study revealed that 30% of Thais sell more via social commerce during COVID, in which 60% of the sellers are also working ...
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
The top ten most positively talked about brands across twelve APAC markets
Dettol is the shining star, showing most improvement in scores this year
This month, food delivery platform Foodpanda is the brand that has achieved the highest uplift in its Ad Awareness over the past month.