Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Thais believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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90% of Thai women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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September’s most successful ad – Uniqlo
This month, Uniqlo is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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August’s most successful ad – Bar B Q Plaza
This month, barbeque chain Bar B Q Plaza is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone ...
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
