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Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

  • Three-quarters of APAC residents think it’s OK for women to propose to men

    Three-quarters of APAC residents think it’s OK for women to propose to men

    New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

  • Ad of the month – 7-Eleven

    Ad of the month – 7-Eleven

    This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

  • 68% of APAC residents believe there is a problem with fake news on digital platforms

    68% of APAC residents believe there is a problem with fake news on digital platforms

    New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

  • Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

    Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

    New YouGov research also reveals that attitudes to gender are generational

  • Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

    Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

    The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

  • Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

    Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

    New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

  • 95% of APAC residents support new measures to tackle obesity

    95% of APAC residents support new measures to tackle obesity

    The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

  • Quarterly Report: Domino's

    Quarterly Report: Domino's

    As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

  • Qoo10’s ambitions look to build on strong base

    Qoo10’s ambitions look to build on strong base

    BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets

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