Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
New YouGov research reveals nearly half of young people take star signs seriously
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
This month, Uniqlo is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
YouGov finds that the most common lies people tell are about their experience and personal interests
This month, barbeque chain Bar B Q Plaza is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone ...
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary