Briefs are the underwear of choice among both men and women
YouGov research reveals a dramatic mismatch between what each gender prefers and what people actually wear
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Fast fashion: 40% of Thais have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Thailand
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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4 in 10 Thais have used internet dating
Half of millennials have used an internet dating service or app at some point – while BeeTalk is the highest scoring service in both ...
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David Beckham scores for AIA
This month, AIA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Thais believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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90% of Thai women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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September’s most successful ad – Uniqlo
This month, Uniqlo is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
