Thai millennials favour brands that cater to convenience
Facebook still the most positively talked about brand amongst 18 to 34 year olds.
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Facebook is the most positively perceived brand in Thailand
Facebook again tops YouGov BrandIndex’s annual brand health rankings for Thailand. In a list featuring a large number of global brands, the social network ...
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Angelina Jolie and Bill Gates are the world’s most admired people in 2018
Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
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62% of social media users would let brands sponsor their photos
YouGov finds many Thais would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
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42% of Thai believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 91% of Thais think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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Two fifths of Thai consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Briefs are the underwear of choice among both men and women
YouGov research reveals a dramatic mismatch between what each gender prefers and what people actually wear
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Fast fashion: 40% of Thais have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Thailand
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
