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Yes to sandals, no to flip flops – YouGov’s guide to office attire

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

  • Recruiters beware! One in five people in APAC admit to having lied on their CV

    Recruiters beware! One in five people in APAC admit to having lied on their CV

    YouGov finds that the most common lies people tell are about their experience and personal interests

  • August’s most successful ad – Bar B Q Plaza

    August’s most successful ad – Bar B Q Plaza

    This month, barbeque chain Bar B Q Plaza is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone ...

  • Tapping into the singles’ economy: What are the most popular activities consumers do alone?

    Tapping into the singles’ economy: What are the most popular activities consumers do alone?

    Nightclubs and bars are the places most people would not go to by themselves

  • Three-quarters of APAC residents think it’s OK for women to propose to men

    Three-quarters of APAC residents think it’s OK for women to propose to men

    New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

  • Ad of the month – 7-Eleven

    Ad of the month – 7-Eleven

    This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

  • 68% of APAC residents believe there is a problem with fake news on digital platforms

    68% of APAC residents believe there is a problem with fake news on digital platforms

    New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

  • Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

    Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

    New YouGov research also reveals that attitudes to gender are generational

  • Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

    Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

    The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

  • Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

    Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

    New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

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