YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
KFC tops YouGov’s 2022 Dining and QSR rankings in Thailand. The American fried chicken restaurant's Index score of 47.6 places it well ahead of 36 other popular quick service restaurants in the market. KFC also ranked first in last year’s QSR rankings (49.2), although its score has fallen by 1.6 points this year.
Café Amazon, a Thai coffeehouse chain, takes the second spot with an Index score of 33.5, while ice cream restaurant Swensen’s clinched third place with an Index score of 30.2 this year. Both brands retained their 2021 rankings, but with a slight drop in their scores (from 32.6 and 31.7 respectively).
The Pizza Company, which achieved an Index score of 28.6, came in fourth. The Thai pizzeria chain also ranked fourth in 2021, albeit with a slightly higher score (from 29.1).
McDonald’s, which achieved an Index score of 28.2, rounds out the top five. The American hamburger restaurant brand rose by one place from last year’s rankings, when its previous score of 28.6 placed it in sixth.
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Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.