Clubhouse App: How has the latest knowledge sharing platform fared amongst Thais

Clubhouse App: How has the latest knowledge sharing platform fared amongst Thais

Found in March 2020, right when the stay-at-home mandate is enacted everywhere, Clubhouse App has been gaining popularity. Invitation-only, limited access and endorsed by many big names, Clubhouse App emerged like a modern-post pandemic day private exclusive club.

The addiction to this audio platform has spread worldwide and Thailand has jumped right off to the trend train. YouGov's latest survey reveals that 72% of Thais know and have heard of Clubhouse App and despite its nature as an entertainment-purposed social media, surprisingly many of them enjoy following the serious topics. General knowledge (54%), political topic (42%) and economic (41%) are the most popular ones along with entertainment content (49%).

Download our infographic now to see the overview of Clubhouse App users in Thailand. Including the demographic of the users, time spends in the app and many other key findings.

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