Our online panel of over 4 million respondents across the globe helps us to get our nationally representative results. But sometimes clients want to get right to a specific group of people.
Other research companies send surveys en mass to their member base and hope that they will get some of their target group to answer. At YouGov, we go straight to the target group.
Over the years, our systems have remembered what our panellists have said, how their circumstances have changed and what they like to do. We can therefore segment them to target, first time, the people our clients want to ask questions of.
Through our powerful database of the globe's habits, attitudes and behaviours, our omnibus team will help clients to find the right bespoke base to cost-effectively target exactly who you need to speak to.
Our panel represents all demographics, enabling clients to reach almost any group of people imaginable, so it is possible to research groups other than those shown here.