What is Influencer Index?

Influencer Index is our syndicated tracking index that measures consumer perception of thousands of influencers across the Asia-Pacific region.



Why use Influencer Index?

Influencer Index provides brands, agencies and marketers with a way to quantify and qualify consumer perceptions. Clients can:

  • Measure consumer perception of influencers within specific sectors to provide context.
  • Measure perceptions regularly to keep track of how it changes over time.
  • Provide granularity in consumer segmentation to understand the difference in perceptions across demographics and behavioral segments.


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