What is Influencer Index?
Influencer Index is our syndicated tracking index that measures consumer perception of thousands of influencers across the Asia-Pacific region.
Why use Influencer Index?
Influencer Index provides brands, agencies and marketers with a way to quantify and qualify consumer perceptions. Clients can:
- Measure consumer perception of influencers within specific sectors to provide context.
- Measure perceptions regularly to keep track of how it changes over time.
- Provide granularity in consumer segmentation to understand the difference in perceptions across demographics and behavioral segments.