Global research firm, YouGov, will reveal the results of newly-commissioned research into the brand health of the Australia’s major retail and FMCG players. The session will also feature a panel of chief marketers from Unilever, McDonald’s and Luxottica, along with media agency OMD, to discuss the key drivers to building strong brands that wins the trust and loyalty of consumers. The session combines the latest insights into how consumers perceive and interact with brands and brand influencers, while tapping into the latest thinking from a panel of marketing leaders.
The world has entered a new era. It is not an era where businesses decide to adopt e-commerce. We are in an era where industries are all unavoidably affected by this trend. This year's GS1 Hong Kong Summit will gather the industry pioneers, influencers, innovators, to share their inspirational insights in the world of e-commerce and omni-channel business. YouGov, as the leading global market research firm, is the Consumer Insights Partner at GS1 Hong Kong Summit. YouGov has partnered with GS1 and KPMG and conducted a CEO Pulse Survey jointly with GS1 and KPMG. Results of the survey will be discussed at the conference.
Mumbrella's Finance Marketing Summit 2016 will explore the marketing successes of some of Australia’s biggest financial services brands. The event will cover key aspects of finance marketing including content strategies, the challenges of reputation management, connecting with millennials, case studies on how to reinvent a brand, and how to launch a new one, and bringing your brand values to life through sponsorship.
Location: JW Marriott Hotel Tomorrow Square Grand Ballroom, Shanghai
Event Series: Conference
The AmCham Shanghai E-Commerce & Digital Conference will explore the opportunities and challenges in online sales and digital strategy on Wednesday, September 21, followed by a full day E-Commerce Training to be held on Thursday, September 22.