Events Archive - Conference

Mumbrella360 Asia 2017

Location: Marina Bay Sands Singapore
Event Series: Conference

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Global research firm Yougov, in partnership with WE Communications, will uncover a new metric of brand performance, debunking the value of brand positioning. The research includes a focus on China and the United Kingdom, looking across eight brand categories and 30 brands within each country.

Asia Digital Leadership Summit 2017

Location: Phuket, Thailand
Event Series: Conference

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The Asia Digital Leadership Summit is the newly refined version of the Digital Summits (Brand, Agency, Content). It will bring together many of the brightest minds in the industry within Brands, Agencies, Media, Platforms and Solution Providers. The focus for this exclusive Summit will be ‘Redefining Asia’s Digital Future’ with key strategic elements surrounding Insights, Ideas and Innovation.

Trump, Brexit and the Future of Polling

Location: Sydney, Australia
Event Series: Conference

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Recent elections in the United States and United Kingdom have been characterised as a challenge to the reliability of public opinion polling. Join the ABC's Annabel Crabb and the United States Studies Centre's CEO and polling expert Professor Simon Jackman in conversation with the founder and CEO of innovative global survey company YouGov, Stephan Shakespeare. Together they'll discuss what innovations are being used to keep polling accurate and relevant to understanding politics in the future, and announce a new initiative in public opinion research.

Mumbrella Travel Marketing Summit 2017

Location: Four Seasons Hotel Sydney
Event Series: Conference

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Global research firm YouGov will unveil the findings of newly-commissioned research exploring the trust and loyalty towards Australia’s travel brands, while also providing a snapshot of its rolling analysis of the health of the sector’s major players. The session will also feature a panel discussion exploring the power of branding and examining how brands can win the trust and loyalty of consumers.